Forward thinking sales and marketing.

SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia.

SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space.

Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market.

Our Story

SouthTrade was founded in April 2002 by directors Dave Higgins & Tony Stubley.
In their first year of business, Tony and Dave primarily focused on importing, marketing and distributing Green Fairy Czech Absinth. Since its inception, SouthTrade has flourished to now be representing some of the world’s premiere drink brands.
SouthTrade has successfully built and continues to launch brands that compete in all significant spirit categories. The portfolio has enjoyed industry-wide success under SouthTrade. This has been driven by the same core values created in 2002, building great brands through education platforms, memorable experiences and valued partnerships.
Now owned by leading spirit company Sazerac, Southtrade International continues to advance with more than 54 employees nationally.

To be Australia’s most influential spirit specialist.

Our Vision

Our focus is building great brands through education platforms, memorable experiences and valued partnerships.
Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.