In 1874, lifelong southerner M. W. Heron took harsh Whiskeys of the time and mixed them with his own blend of fruit and spices to create a Whiskey that could be enjoyed comfortably. Originally called Cuffs and Buttons and later re-named Southern Comfort, it was heavily influenced by the soulful and vibrant spirit of New Orleans. Following Sazerac’s acquisition in 2016, the Grand Old Drink of the South is primed to return to its roots. The major change being the re-introduction of Whiskey into the formula, a true nod to M.W. Heron’s original recipe and idea – to create a Whiskey that could be enjoyed comfortably and by everyone. A Whiskey to match its hometown, Southern Comfort is a Whiskey to mirror the spirit of New Orleans’, Unique, vibrant, inclusive and most of all a spirited character.
Southern Comfort Black
The new Southern Comfort BLACK 40% harks back to M.W. Herons’ original recipe while the higher proof will hit a note with exploratory Whiskey consumers.