Forward thinking sales and marketing.

SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia.

SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space.

Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. 

Leadership Team

Ray Noble

Managing Director

Fraser Lockwood

Marketing Director

Damian Kaehler

Sales Director

Matt Smith

Finance Director

Juan Pabon

Supply Chain Manager

Geraint David

Training Manager

Heath Goodale

East Coast Field Sales Manager